Zalando Streetwear 22
— Go Noticed
Creative Director: Julia Reiss
Stylist: Imruh Asha
Sr. Art Director: Toufik Akiki
Creative Agency: Convoy
The docu-style TVC features influential figures across the European Streetwear scene. People who were took the bet of standing out of the crowd, and individuals that are shaping different aspects of the creative industry including German-Spanish Actor and Singer Aron Piper, Italian and Polish Musicians Yendry and Żabson, French Rapper Chilla and dancing social media sensation group, Let It Happen.
Each creative brings their own unique style and interpretation of streetwear to the film, producing a piece that reflects the diverse and colorful nature of the streetwear community across Europe.
The #GoNoticed campaign features a broad and diverse cast from across Europe, who prove that streetwear can look brilliantly different across the continent.
We embrace freedom of expression at Zalando, and celebrate people who dress for the back of the room with colors, textures and layers that highlight their best self.
The film captures short vignettes of different young artists and celebrities taking center stage while in their element. We wanted to show these individuals in the most dynamic and authentic way possible.
Driving attention to oneself is no longer viewed negatively as long as you’re staying true to yourself.
The editing creates a parallel between the last cut and the new one while we shift environments , colors and time. Our celebrities are interacting with the camera with confidence and flirt, and that’s exactly what #GoNoticed is about.
Track: Style & Fashion by Pa Salieu.
Shot between Paris and Barcelona, this campaign speaks volumes to the new generation of social media artists and content creators who feel represented doing what they do best in style.
All of the OOH shots for this campaign are captured spontaneously. These images are meant to feel like they were captured by a friend who’s enjoying the moment with you.