TOUFIK AKIKI
Portfolio 2019—2023

TOKEN Exhibition
Branding & Art Direction



TOKEN, Aya Tarek’s solo exhibition explores our obsession with consumption and its effect on the Egyptian societal ideals that dominate our virtual and non-virtual realities. TOKEN is beyond a symbol, keepsake, or unit of cryptocurrency.

Art Director / Graphic Designer: Toufik Akiki
Collective: 40MUSTAQEL





TOKEN merges paintings and digital NFT artworks in an ideological and visual twist that will transport the viewer into a realm of cultural critique and admiration.

An ode to our consumption, a never-ending cycle, devouring one plate after another, TOKEN questions our constant need to verify and abide by the social dogmas we are fed. Between abstraction and the figure lies this new body of work encapsulated in square compositions, fragmented into pure color, into a formless form.
A stage in Tarek’s journey to absolve herself of the narratives in her surrounding class culture.













TOKEN’s visual identity was heavily inspired by Aya’s work. A juxstaposition of cultures, media and imagery, and typography.
The trilingual approach illustrates the above perfectly. While the heroes that take center stage are a sneak peak at Aya’s installations.

Whole the main color palette consists of three primary colors, some applications are printed using Riso in duotone to create complimentarity and an art piece itself when hung together on a wall.












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